When you wander through the heart of New Jersey, you might expect to stumble upon some iconic diner fare or perhaps a slick slice of pizza. But Bagel Street Grill in Plainsboro, New Jersey, is flipping the script with a local bagel that caught Guy Fieri’s eye.

This family-operated bagel joint has carved out a fiery niche that’s as much about heritage as it is about heat. It’s here that Fieri discovers what could be a contender for the best bagel in the state: the Serious Jalapeño Bagel.

The Roar brothers, Jimmy and Doug, have been in the bagel game since their teenage years, but their commitment to the craft is anything but juvenile. According to Guy, the bagels from Bagel Street Grill are “legit.” And it’s no wonder, considering the brothers have been perfecting their technique since their first establishment in 1988. With a weekly output of around 15,000 bagels, this isn’t just a bakery; it’s a bagel factory with a heart.

The star of the show, the Jalapeño Cheddar Bagel, left even Fieri astounded with its perfect blend of spice and substance. Seeing the entire operation—mixing the dough with fresh jalapeños and cheddar, cutting, proofing, and then baking—gives patrons and viewers an inside look at what it takes to craft the perfect bagel. No shortcuts here; it’s the old-fashioned way: boiled and then baked.

Guy’s experience with the jalapeño bagel was one for the books. He exclaimed, “You get serious. There’s heat in that.” The bagel, which combines the smoky heat of jalapeños and the sharp tang of cheddar, offers an authentic taste of Jersey with every bite. It’s all about freshness, flavor, and the kind of craftsmanship that turns a simple bagel into something extraordinary.

But it doesn’t stop there. Taking the notion of a breakfast sandwich to new heights is the Pork Roll Loaded Burger on an Asiago bagel. In true Jersey style, the burger boasts chunks of pork roll, which Fieri describes as “salty, fatty, and awesome.” Topped with tater tots and house-made Thousand Island dressing, it’s a bold concoction that perfectly encapsulates the playful yet serious approach to food that Bagel Street Grill embodies.

What makes Bagel Street Grill special isn’t just its food, but the philosophy behind it: great ingredients, handled the right way, lead to something perfect. And as Fieri would put it, this place indeed has the “Real Deal.”