If you’re a fan of long-simmered flavors and the kind of dedication to craft that takes literal days to perfect, then settle in for a tale of culinary commitment.

Guy Fieri, on his ever-flavorful journey through North America’s most dynamic kitchens, lands in the unsuspecting locale of Calgary, Alberta. It’s here at the First Street Market Pier that Pure Street Food Noodle Bar takes center stage, tantalizing taste buds with something truly special: a 72-hour short rib pho.

Chef Lam Pham is the maestro behind Pure Street Food, and according to Fieri, he’s making everything from scratch, including the rice noodles – “Who makes their own rice noodles? This guy does,” exclaims Fieri, hinting at Chef Lam’s dedication.

The meticulous process begins with searing the short ribs in what Guy playfully calls “Pho fat” before submerging them into a bath of spices and aromatics for a 72-hour slow simmer.

The broth itself is a labor of love, with a symphony of cinnamon sticks, cloves, fennel seeds, charred ginger and onions, star anise, and coriander seeds – each contributing to the profound flavor profile of the final dish.

Watching Fieri’s reaction as he gingerly tastes the broth is to witness a man who’s found a liquid treasure. He describes the concoction as “silky,” “like an elixir,” and something he wants to chug – if only decorum would allow it.

The short ribs, he gushes, are “pretty ridiculous,” falling off the bone with the kind of ease that can only come from hours upon hours of careful cooking.

But the real kicker is the house-made noodles, which Fieri crowns as his favorite part of the entire meal, despite how difficult it is to choose just one element. The beansprouts, basil, cilantro, onion, and a medley of other fresh toppings only serve to elevate the dish further, creating a mouth-watering pho that is rich, flavorful, and deeply satisfying in every slurp.

For those wondering about the buzz this spot has created, you only need to listen to local patrons who claim property values soared the moment Pure Street Food opened its doors.

It’s an eatery nestled within a food court that offers a variety of cuisines, yet it stands out for its chef-driven approach, and as Guy puts it, if everyone else here is “playing ball at this level,” it’s a food court worth frequenting.

Check out the whole clip here: