Cover potatoes with cold water by 1 inch in large pot; add cooking salt. Boil, then simmer 18 to 20 minutes until tender. Drain; steam-dry 2 minutes.
Grease 9-by-13-inch metal pan with 1 tablespoon butter. Hand-mash potatoes; fold in cream cheese, sour cream, milk, 2 tablespoons butter, seasoning salt, and pepper.
Spread in pan; make shallow ridges. Dot with remaining 2 tablespoons butter. Cool briefly; refrigerate within 2 hours, covering once chilled, up to 24 hours.
Heat oven to 350°F. Tightly foil-cover cold metal pan; bake 35 minutes.
Uncover; bake 10 to 15 minutes more to 165°F in center. Stand 5 minutes.